If you ask people the No. 1 reason why they don’t work out regularly, the most common response is time. Physical fitness is something that fits into a person’s life. The typical American wakes up, gets the kids off to school, goes to work, runs errands, returns home and is then too tired and drained to do a workout routine. Even if they have a membership at the local gym, the very thought of going there is exhausting.
This mindset is why fitness clubs often struggle to keep members. In fact, fitness clubs lose 10.7 million members annually. But, what if there was a way to make fitness work for your clients’ schedules rather than yours?
One of the most effective ways to truly make fitness work for everyone’s schedule is by offering online classes. Online classes that are streamed through a technology provider of your choice allow you to offer classes throughout the day and reach a much larger audience without having to keep your doors open 24/7. Plus, they eliminate the common hurdles that even the most dedicated members face, such as inclement weather, traffic, sick kids and so on. Basically, there is always a way for your members to get the exercise they deserve.
Online classes offer plenty of benefit for your fitness center, too, as you don’t have to limit class sizes or deal with brick and mortar constraints. You can expand your business and offer 24-hour potential without having to deal with all the headache. Plus, you have the ability to put forth your best classes and best instructors any time you wish.
In addition to integrating online classes into your health club, you can also accommodate your clients’ schedules with the following:
- Flexible class times
- Varied membership packages
- Options for childcare, kid-friendly exercise classes
- Convenient hours
- Private and group classes
- No long-term contracts
- Incentives for visiting the gym regularly
Fitness is an important part of our lives regardless of age or lifestyle. By offering online classes, you can connect with a greater audience and eliminate the limitations that drive membership rates down.