If you ask people the No. 1 reason why they don’t work out regularly, the most common response is time. Physical fitness is something that fits into a person’s life. The typical American wakes up, gets the kids off to school, goes to work, runs errands, returns home and is
Signing up new members for fitness classes can be a challenge since sales can stagnate, especially with a limited market. But, as a business like any other, you need to grow your membership rates. Non-peak classes, or those that aren’t as popular due to the time they are held, may
The statistics for how many people use their gym memberships on a regular basis are never impressive. According to StatisticBrain.com, 67 percent of people with gym memberships never use them. Another report published in theOregon Live found that four out of five memberships go unused, except in the first few
Cold weather, hectic work schedules and the demands of the holiday season can easily throw your gym members off their fitness goals. It’s hard to create motivation at this time of the year, especially when you’re fighting with just about every excuse imaginable, from the cold, chilly weather to the
MOST COMMENTED